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Exhibiting Tips
Exhibiting Tips
What ASCO does to encourage attendees to visit the exhibits:
- Exhibits are strategically placed near food, beverage service, and posters.
- Marketing outreach includes:
- Printed and Online Program (including the exhibitor directory).
- Searchable online exhibitor directory and floor plan on the Symposium website.
- "Know Before You Go" email sent to attendees the week of the Symposium.
- Verbal announcements in the Posters, Exhibits, and Food Room.
What YOU can do onsite to engage attendees,obtain customers, establish connections, and generate leads:
- Take advantage of an exclusive exhibitor-only opportunity. Purchase an attendee mailing list through INFOCUS marketing via the Advertising Opportunities page.
- Increase exposure by purchasing additional Enhancements available throughout the Posters, Exhibits, and Food Room
- Sign up for an Industry Expert Theater Session timeslot.
- Be present, engage warmly, and establish genuine connections.
- Maintain a lead capture and follow-up system.
- Ensure your space is neat, clean, and fully staffed at all times.
- Dress professionally
- Wear your official Symposium badges in the host facility.
- Have sufficient Staffing to allow for rest and breaks.
What you should NOT do onsite:
- Dismantle your display before the exhibits are officially closed.
- Sit at your exhibit table during breaks when attendees are present.
- Use your cell phone for personal calls or texting while in your space.
- Eat, drink, read, or engage in distractions in the exhibit area.
- Hold private conversations with colleagues when attendees are nearby.