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Exhibiting Tips

2027 ASCO Genitourinary Cancer Symposium
2027 ASCO Genitourinary Cancer Symp
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February 11 to February 13, 2027
Moscone West
San Francisco, CA
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Exhibiting Tips

What ASCO does to encourage attendees to visit the exhibits:

  • Exhibits are strategically placed near food, beverage service, and posters.
  • Marketing outreach includes:
    • Printed and Online Program (including the exhibitor directory).
    • Searchable online exhibitor directory and floor plan on the Symposium website.
    • "Know Before You Go" email sent to attendees the week of the Symposium.
    • Verbal announcements in the Posters, Exhibits, and Food Room.

What YOU can do onsite to engage attendees,obtain customers, establish connections, and generate leads:

  • Take advantage of an exclusive exhibitor-only opportunity. Purchase an attendee mailing list through INFOCUS marketing via the Advertising Opportunities page.
  • Increase exposure by purchasing additional Enhancements available throughout the Posters, Exhibits, and Food Room
  • Sign up for an Industry Expert Theater Session timeslot.
  • Be present, engage warmly, and establish genuine connections.
  • Maintain a lead capture and follow-up system.
  • Ensure your space is neat, clean, and fully staffed at all times.
  • Dress professionally 
  • Wear your official Symposium badges in the host facility.
  • Have sufficient Staffing to allow for rest and breaks.

What you should NOT do onsite:

  • Dismantle your display before the exhibits are officially closed.
  • Sit at your exhibit table during breaks when attendees are present.
  • Use your cell phone for personal calls or texting while in your space.
  • Eat, drink, read, or engage in distractions in the exhibit area.
  • Hold private conversations with colleagues when attendees are nearby.
Questions?
Please contact Darnella Bailey
Phone: 703-995-3883
Email: guexhibits@spargoinc.com
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